CHAMUCHIC

Naming / Branding / Logo / Art Direction

Chamuchic is a line of handmade accessories: wallets, clutches, handbags, laptop and ipad covers, baby and men accessories created in 2010, all Chamuchic’s pieces are made in a backstrap loom by Mayan women from The Highlands of Chiapas. Rectangular shapes that respect the nature of the loom, without forcing or cutting it. Chamuchic mission is to empower  the beauty and dignity of the women they work with through their textile tradition. Chamuchic celebrates the beauty of their fabrics and finds a harmonious balance between its past and its present. They have been working in collaboration with a family of 19 women from San Andrés Larráinzar. Operating under ethical trade concepts, artisans receive the fair and timely payment for their work. We were responsible for their identity and the art direction for the photographic campaign that establishes a point of view for the brand using the artisans as models.