I LOVE CUrVY

Branding / Logo / Art Direction

I Love Curvy is a clothing brand specialized in fashion for plus size women. I Love Curvy wants to empower their curves and make them feel sexy, fashionable and comfortable all the time. They asked us to create the identity and the task was clear, to reflect simplicity but with a fun color. A simple typographic treatment for the logotype that is set in the precise but friendly sans serif Montserrat. Index Buro Creativo worked with the fashion team to art direct photography that establishes a point of view for the brand and clothes.