OCAMPO CANO & ASOCIADOS

Branding / Design

We were contacted by a Lawyer Office in México City that specializes on recovery of past due portfolio. The principal task was to rebuild the brand identity,  considered obsolete, boring and tasteless for the new target of clients they were looking.. It didn´t show the features of the buffet how they want it. Inmediately we decide to create a new concept that communicate a modern, stylish and professional view. We worked on the base concept for the brand. We designed a logotype that projects solidity, security and stylish aspects with an imagotype for practicality reasons (just on cases were the whole logotype doesn’t mean to be necessary). The composition of the whole logotype is made of clean spaces between each character that refers to the transparent an ethic way the firm works. The secondary part of the logotype (& ASOCIADOS) seeks to express this modern and stylish aspect were the brand is positioned. The whole composition makes a harmonical, clean and ageless solution.