Art Direction / Branding / Design / Naming / Packaging
Diario is a small gourmet shop located in the trendy La Juarezneighborhood in Mexico city. Its name, “DIARIO”, means “daily, a habit or routine” marked its identity, since it was decided to design a monogram with the D and place it as the key element of the brand visual identity.
The brand visual language revolves around a pattern inspired in coffee grains or the texture of a sliced bread, elements that would conform the look of this brand. The selected font evokes an elegant and classic look. Diario Delicatessen’s visual idea is centered on minimalist and reduced compositions: In the majority of its applications, the D appears in the texture with a clean treatment. As for color, the range goes between a pale mint and a gold rose color.
